Smaller Skip Button on YouTube: Presently, YouTube is engaged in a conflict with users who attempt to bypass advertisements on the platform by not subscribing to a premium plan. In order to dissuade users from employing adblockers, YouTube has recently implemented a feature that impedes the speed of video playback.
YouTube’s most recent maneuver in this struggle is to reduce the size of the “skip ad” icon, which will make it more challenging for users to bypass advertisements. A few weeks ago, this new design was observed undergoing testing, and it appears that YouTube has begun spreading out the more difficult-to-skip advertisement model to all users.
YouTube generates $5bn in ad revenue for Google in Q3
Commissary of Contents
- YouTube Is Intensely Pumping Ads
- YouTube Is Desperate That You Purchase A Premium Subscription.
YouTube Is Intensely Pumping Ads
YouTube has augmented the difficulty of avoiding advertisements by reducing the size of the Skip Ads option on its website. Additionally, the new skip icon has been made marginally more transparent, which can occasionally hinder its visibility.
The video streaming platform has been employing every available strategy to increase advertising revenue. This is in spite of the fact that YouTube is a lucrative enterprise. As some users have reported, the organization has also escalated the quantity of interactive advertisements available on the platform.
Additionally, YouTube added consecutive, non-skippable advertisements before videos, which further irritated its free users. A case-and-mouse dynamic has ensued between YouTube and its audience, with users employing ad-blockers to circumvent advertisements while YouTube disrupts the video playback experience for those who employ ad-blockers.
It is anticipated that the new, more compact Skip option for advertisements will increase both the average duration of ad viewing on the platform and ad engagement rates. Users, however, are displeased with this action and are venting their ire against YouTube on social media.
YouTube Is Desperate That You Purchase A Premium Subscription.
Although ad revenue is erratic and subject to advertiser influence, YouTube Premium retains a greater value in the form of recurring paying subscribers. In an effort to promote its Premium subscription, YouTube has thus provided extended free trials.
Additionally, YouTube is collaborating with select Android phone original equipment manufacturers to provide three months of complimentary YouTube Premium with the purchase of a new smartphone. Recent initiatives by the company include the provision of one complimentary month of Premium for users who enroll via UPI Autopay Mandates.
Additionally, YouTube introduced a referral program last year in which users who successfully referred a friend to the membership could receive up to a 12-month complimentary Premium subscription. In addition to expanding the functionality of its Premium subscription, YouTube has recently unveiled Playables, which are interactive activities accessible on both mobile devices and televisions.
Consistent efforts by YouTube to combat ad blockers, redesigns that make it more difficult to bypass advertisements, and extensive advertising for its Premium membership indicate that the platform is now primarily focused on acquiring recurring paid users as opposed to relying heavily on ad revenue.
