More and more people seem to be following campaigns and trends on social media and our Indian ministers are definitely not lagging behind. Following the trend, tech savvy Union Minister of Textiles, Smriti Irani has started a new campaign and Twitterati seems to be intrigued by it.
Celebrating the cotton industry, Ms Irani tweeted a picture of herself in a cotton saree on Tuesday, encouraging others to share their #CottonIsCool looks as well. She tagged several people in her tweet including Rajasthan Chief Minister Vasundhara Raje and the Fashion Design Council of India among others.
As a result, #CottonIsCool is currently trending on Twitter!
Irani’s tweet has since collected over 2,600 ‘likes’ and more than 600 retweets. She began her campaign by saying that India is one of the world’s leading producer of cotton.
I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?! pic.twitter.com/wnLcE8jQrx
— Smriti Z Irani (@smritiirani) May 16, 2017
India’s rendezvous with cotton predates the Indus Valley civilisation and has since evolved.
— Smriti Z Irani (@smritiirani) May 16, 2017
Today, India is one of the largest cotton producing nations & cotton has become the ultimate summer fabric.
— Smriti Z Irani (@smritiirani) May 16, 2017
Soon after her series of tweets, a number of people came forward to join the campaign. Among them are actor-parliamentarian Hema Malini, former Indian opener and current Twitter king Virender Sehwag, Railways Minister Suresh Prabhu, cricketer Mohammad Kaif and much more.
Nothing like fresh cottons to beat the heat I believe in staying cool even on the hottest days #CottonIsCool pic.twitter.com/TOVqbD11Ke
— Hema Malini (@dreamgirlhema) May 16, 2017
This summer beat the heat with Cotton. Buy Cotton & Wear Cotton to support millions of cotton farmers #CottonIsCool pic.twitter.com/yOZOTNuFdn
— Dharmendra Pradhan (@dpradhanbjp) May 16, 2017
@smritiirani my new born son is very happy in cotton. #CottonIsCool pic.twitter.com/b92UJJvkgE
— Bhagyesh Kalburgi (@KalburgiB) May 16, 2017
Like to be always Cool, but what you wear makes it much much easier to be cool.#CottonIsCool , really really cool. pic.twitter.com/ByZaC0icBE
— Virender Sehwag (@virendersehwag) May 16, 2017
My #CottonIsCool look! In a handwoven cotton Paithani by an award winning weaver from Yeola, Maharashtra. pic.twitter.com/F4HQQCZ2CU
— Shefali Vaidya (@ShefVaidya) May 16, 2017
Cotton,most comfortable fabric to wear in summers.It’s my personal choice too.Lets wear cotton,support Indian Cotton Industry #CottonIsCool pic.twitter.com/3c7n8C0TWK
— Suresh Prabhu (@sureshpprabhu) May 16, 2017
#CottonIsCool ,and it’s wonderful to see the young India wearing and valuing stuff made from cotton. Really a great initiative @TexMinIndia pic.twitter.com/Fmvym6D9Tn
— Mohammad Kaif (@MohammadKaif) May 16, 2017
I love cotton because #CottonIsCool ❤️ pic.twitter.com/6f14vfINdn
— Divya Singh?? (@Divyasingh04) May 16, 2017
Notably, this is not Irani’s first successful hashtag campaign on Twitter. Irani’s #IWearHandloom campaign on Twitter was also a huge success as several tweeple posted their pictures with the hashtag.
