At a time when most of online groceries are unable to keep the business and are shutting down, Upkeepers, a Delhi based startup which is an online B2B Wholesale Club has risen to be the largest Online B2B FMCG Wholesaler in the country.
Presently operating in Delhi, it aims to bridge the gap between FMCG wholesalers and Retailers in Delhi NCR. Changing its business model in Nov 2015 to B2B it had GMV sales of over Rs 6 crores last month in June 2016.
Started by Ujjwal Bishnoi, Amit Singh and Deepak Garg, UpKeepers have an aggressive expansion plan for the next 12 months. Their unique feature is the cash on delivery facility that they offer to the retailers, who can look for the goods they want on the app and also order through it. Currently, it has a reach of more than 30 wholesalers, 2000 retailers, 400 FMCG brands and 600 SKU’s.
Now available on both IOS and Android platforms, they have tied up with wholesalers to to deliver the goods to the retailers and are able to manage the logistics involved in deliveries.
Founder Ujjwal Bishnoi says, “We are a unique wholesale club in which the retailer gets the option to see and compare the rates of branded FMCG products from various wholesalers in his area. Since we are in the B2B sector, we are vastly different from other companies like Grofers and BigBasket which operate primarily in B2C FMCG and Grocery products. My initial work experience in Online retail helped me in identifying the pain pints of this sector and alongwith Deepak and Amit we have been able to implement a robust and risk free model.”
Co founder Deepak Garg says “Wholesalers and retailers have welcomed our intiative to bring them on a transparent online platform. Our goal is to give the retailers the extra margin and firepower which will allow them to compete in the New India”
Upkeepers is now planning to raise around $3 Million from PE funds to fuel its future expansion plans.
