Hip-hop jewelry purveyor Zillionaire is set to launch its first blockchain-based collection, according to the company’s official website. Fashion companies are riding this new frontier that’s as quiet as a whisper but is already attracting business owners and customers alike in terms of the economic outlook, transparency, and security.
NFTs are getting popular because they cater to the audience who love design and art and therefore, the fashion industry getting into NFTs makes complete sense. Zillionaire will be leading this very new crypto fashion trend in India with their upcoming launch of NFTs.
One of the most important things that people look for while buying NFTs is utility. Zillionaire’s plan to provide real jewelry for its NFT buyers could prove to be a game-changer and they might set up an example in the NFT world of how to create perfect utility-backed NFTs.
Started in the year 2020 by Aaditya Fatehpuriya and Raghav Goyal, Zillionaire was born with a desire to bring Indian hip-hop alive through cool jewelry. They soon gained recognition not just throughout India but abroad too, as they were seen on the wrists of many hip-hop artists. Even though their main focus is geared toward Indian hip-hop legends and cricket players, one might say that wherever there’s good music accompanied by fashion, you will find Zillionaire!
The co-founders said that they are already working with a phenomenal team of artists and coders to get the NFT based collection of their project right. They have brought Jai Lakhanpal- an NFT specialist on board and together they are planning one of the biggest launches in the Indian NFT space.
What’s most inspiring about Zillionaire is that they are tackling an industry where product sharing has not yet been a part of the norm. Due to their groundbreaking initiative, we remain hopeful that more businesses in the fashion industry will walk on their path with this new way to do business. When it comes to such a forward-thinking approach—the future may just belong to the fearless!
