Enterprise SEO Services offer excellent benefits for generating leads, enhancing visibility, and increasing website traffic, but doing it is more complicated than it seems. While startups and small businesses focus on a niche audience, enterprise SEO targets a much larger audience. In addition to having multiple offerings and products, enterprise SEO has to deal with many pages, target segments, geographies, and other aspects, which is often time-consuming and complex.
In the digital era, a higher SERP ranking is one of the most crucial metrics for any established brand, mainly since it results in 92% of traffic on any search. Furthermore, 9 out of 10 users will select the result from the first page, so if your website is not featured on the first page of a Google search, the likelihood of your website being noticed by your target audience is extremely thin. Therefore, many enterprises rely on the expert intervention of an agency offering SEO services.
If you are wondering what you can do to effectively implement your enterprise SEO services and take it to the next level in the face of rising competition and updates to Google’s search algorithms, here are 5 initiatives typically used by SEO experts that you should be rolling out:
Optimize Digital User Experience
In the digital experience, user experience is crucial for efficient conversion and high SERP ranking. Even if your website has tremendous reach, if it is experiencing a high bounce rate or lower engagement, the SERP ranking of your page will fall drastically.
To help optimize your page, focus on user experience. Ensure your website works efficiently on multiple devices (64% of SEO marketers focus on mobile optimization), and help your customer find the correct information clearly and concisely. This will help improve your page engagement and conversion since the target customer doesn’t have to spend too much time navigating your website to find the information they are looking for.
Craft a Solid Content Strategy
Content forms the core of any marketing approach, and even for SEO, having high-quality content is one of the most critical factors in improving SEO ranking. With Google’s EAT Algorithm (Expertise, Authoritativeness, and Trustworthiness), your SEO is no longer only about keyword repetition or backend optimization; your brand’s value is also determined by how good your content is. The algorithm determines this by the kind of backlinks you are getting, your audience engagement, and your website’s reputation.
Working with the best SEO company or experts in the industry can help you plan and strategize your content strategy to be in tune with your target audience and market trends. This enables you to improve your reach and establishes your brand as an expert or authority in a particular niche.
Do Not Forget Off-Page SEO Processes
While you craft content for humans, do not forget that SEO is determined by algorithms and artificial intelligence, with digital spiders that will crawl over your website and make sense of it. If the crawler cannot understand your website’s sitemap or the backend elements are not optimized, your pages get lost despite having excellent content.
Make sure your off-page activity is just as important as the on-page SEO practice, and put proper measures to ensure that your website’s meta tags, meta description, title tags, and other technical aspects are optimized.
Track & Realign Your Strategy Using Business Intelligence
Once you have crafted the ideal SEO approach for your brand and start seeing engagement and traffic on your page, it is time to measure and track your key metrics. With advanced features available in multiple website analysis tools such as Google Analytics, Adobe Analytics, HubSpot, or other services, you can get an in-depth look at the pages that your audiences are viewing, the time spent on these pages, and the effective lead magnets.
Depending on the enterprise SEO goals and key performance indicators (KPIs) of your business, you need to answer a few pertinent questions:
- Is the website successfully achieving its target goals?
- What are the audience types that are visiting your page? Is it the right target group?
- Which areas need improvement?
- Is any page lacking engagement or has a higher bounce rate? If yes, how can it be optimized?
Metrics play a crucial role in SEO strategy, and 79% of marketers are leveraging business intelligence in their analysis to drive their SEO approach and be aligned with organizational objectives. So, more than just showcasing proof of your SEO success, leverage this data to measure, analyze and scale your digital strategy using data-driven inferences.
To Sum Up
With a few hundred pages and multiple target segments, industries, and geographies to cater to, enterprise SEO cannot just be a subset of digital marketing but a well-oiled machine that functions independently. SEO is now necessary as more organizations and businesses shift to adopting a fully remote and digital process. With content, marketing initiatives, and digital approaches playing a crucial part even in deterring the SEO of the whole organization, enterprises to make SEO and other digital marketing processes all about teamwork and not a stand-alone cog in the wheel. With the right team of experts and consultants to help you navigate their rough waters, you can steer your SEO ship in the right direction and help it reach its objective.
