Minister of information and broadcasting, Rajyavardhan Singh Rathore on Wednesday informed the Lok Sabha, Prime Minister, Narendra Modi’s monthly radio address ‘Mann Ki Baat’ has generated a revenue of about Rs 10 crore for the All India Radio (AIR) in the last two fiscals,
In 2016-17, the renenue was to the tune of Rs 5.19 crore, while it was Rs 4.78 crore in 2015-16, Rathore said in a written reply.
PM Modi's radio address #MannKiBaat generated revenue of about Rs 10 cr for @AkashvaniAIR in last 2 fiscals, govt tells #LokSabha pic.twitter.com/7fNIgZEbCl
— Press Trust of India (@PTI_News) July 19, 2017
He said regional version of the address is also broadcast in 18 languages and 33 dialect . On the same day after the completion of the original broadcast.
Rathore said the ‘Mann Ki Baat’ is disseminated on transmitters for domestic audience and through Internet and shortwave (SW) transmitters for global listeners.
Launched on 3 October, 2014, PM Modi addresses the nation every month in ‘Mann Ki Baat’ programme.
