The rise of social media has introduced a lot more than just spreading information. Social media sites like Instagram, Facebook has given rise to a trend of curating and maintaining a personal brand. In course of maintaining it, the repetition of clothes or shoes or other accessories is neither avoidable nor considered fancy. This sense of fashion has given rise to many other ethical and unethical trends.
According to a survey by the credit card company ‘Barclaycard’ almost on among ten shoppers in the United Kingdom admit buying clothing only to take photos to put on social media. After the ‘outfit of the day’ makes it online, they return it back to the store.
It is believed that the policies of online retailers of “try before you buy” have only encouraged people having such habits. This is the policy of many online retailers where they allow their customers to pay for the product only after they have tried the outfit at their homes. People tend to order clothes, then try it and get clicked for their social media accounts and then return it back making some excuses.
Now there are also some brands that specifically serve the shoppers at those particular social media sites. For Instagram shoppers, there is this account uber-popular Fashion Nova.
“These are clothes made for social media: meant to be worn once, maybe twice, photographed, and then discarded,” writes Alison P. Davis in her deep-dive about the company in The Cut.
The survey by Barclaycard of 2,002 adults reveals that shoppers aged between 35-44 are most likely to do this among which, there are more men doing this compared to women.