Maybe you’re new to TikTok and are looking to gain your first few dozen followers. Or maybe you’ve already got a reasonable following but want to build it even further. Either way, there are plenty of ways to go about it and get more eyes on your content.
This guide will cover how to get more followers on TikTok in seven simple ways.
Get to Know Your Audience
If you want to get more TikTok followers, you need to know the people you’re making content for. Of course, it would be wonderful if you could make content that appeals to everyone. But there are always going to be certain groups who are more drawn to you than others.
You might appeal to a certain age demographic, for example. Or people with a certain interest – like fashion, music, comedy, or gaming. Whatever the case may be, the more you can figure out about your target audience, the easier it’ll become to make content that appeals to them.
Fortunately, TikTok gives you the tools to do this in its analytics. The analytics will give you crucial bits of info, like where your followers are based, their average age ranges, gender, and so on. Once you know who is watching your videos most, start thinking up ways to entertain and amaze them.
Experiment With Different Kinds of Content
Scroll through your FYP (For You Page) and look at some of the different types of videos you find. Most likely, you’ll see all sorts of content. How-to videos. Skits. Lip syncs. Dances. Random facts. Reactions. So many different kinds of videos live and thrive on this platform.
With that in mind, there’s no need to restrict yourself to making just one type of video. If you put yourself in a box, you could miss out on tons of potential followers. Indeed, experimenting with other forms of content is one of the keys of how to get more followers on TikTok.
When we say “experiment,” we mean it. Try making two totally different kinds of videos, and post them at the same time on subsequent days. Then, track the engagement levels of each video to see which one has more success. That’ll help you find the right kinds of content to appeal to your crowd.
Review Your Analytics Regularly
We’ve already touched on analytics, but it’s worth reemphasizing their importance. Every TikToker who wants to grow and succeed should be scanning through their analytics data on a regular basis.
It’s a goldmine of info. It shows you which pieces of content you’ve had the most success with, so you can focus on recreating similar clips in the future.
You can even use your analytics page to find out when your followers are most active on the platform. That can inform your posting schedule, helping you upload clips at the right times to maximize engagement.
Use Trendy Sounds and Songs
It’s no secret that sound is a big part of the TikTok experience. In a way, the popularity of the platform is built on its associations with audio. It’s always fun to see how users play around with the latest popular beats in their clips.
Well, if you want to attract and gain more TikTok followers, you need to treat audio with as much care and attention as video. That means taking the time to go through TikTok’s audio library and find the right kind of sound bites or songs to accompany your clips.
It’s especially helpful if you canget ahead of the curve and use catchy, recent songs before they get too popular. Making the most of trendy tunes will boost your odds of showing up on the FYP and getting your next big viral clip.
Participate in Challenges (Or Make Your Own)
Challenges are another key piece of the TikTok puzzle. It seems like there’s always a new trending challenge for users to try. This often makes for really engaging content, as people love to watch one another attempting the latest dares, dance moves, and games.
Luckily, it’s not too hard to find trending challenges. You can look through top accounts in your niche and see what the big influencers are up to. Often, they’ll be among the first people to jump on board the latest challenge trains.
If a challenge seems relevant to you and your audience, give it a try. These videos are often fun to make and can be great for gaining traction. Better yet, if you think of an awesome challenge idea, make a video about it and start your own trend.
Post Consistently
If you were to ask a lot of big TikTokers about how to get more followers on TikTok, many would highlight the importance of consistency. They’d say you can’t just post when you feel like it – you have to have a schedule and stick with it.
The biggest and best accounts on this platform – and most other platforms, for that matter – post on a daily basis. That way, there’s always something new for their fans and followers to enjoy. Sometimes, top accounts even post three, four, five, or more clips daily.
That might be a little too much, too soon if you’re just starting out. However, it’s still a good idea to get in a regular posting schedule. Try to share at least one video a day to begin with and build your way up from there.
Add Captions to Your Clips
Here’s another rarely talked-about way to get more TikTok followers: add closed captions to your videos. This small change can make a world of difference to discoverability, helping your videos be seen by a much bigger audience than before.
There’s something in the TikTok algorithm that values the presence of closed captions. Users enjoy them too. Obviously, those who are hard-of-hearing or deaf will naturally appreciate them, but they’re not the only ones.
Sometimes, people might scroll through TikTok without their volume up high. Captions let them follow along with the story or message of a video without having to listen closely. This often means that more time gets spent watching your vids, rather than people simply scrolling to the next one.
Follow These Tips and Watch Your Follower Count Soar
Evidently, there are many answers to how to get more followers on TikTok. But arguably the biggest takeaway is this: it takes time, effort, hard work, and patience.
There will be days when you put tons of effort into a video and it doesn’t do all that well. Other days, you might throw a random clip out there that somehow goes viral. TikTok is unpredictable like that.
But if you put in enough effort, focus on making quality content, and engaging with your audience, you’ll give yourself the best shot of being a success.
