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Instagram’s advocacy hashtags: #MeToo topped with 1.5 mn usage in 2018

By Newsd
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Instagram's advocacy hashtags: #MeToo topped with 1.5 mn usage in 2018

New Delhi: The #MeToo movement is a movement against sexual harassment and sexual assault. #MeToo spread virally in October 2017 as a hashtag on social media in an attempt to demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace.

With 1.5 million usage in 2018, #MeToo has also taken the Bollywood and the media industry in India by storm topped popular photo-sharing platform Instagram’s advocacy hashtags, the company said on Thursday.

The Facebook-owned company in “Instagram Year In Review 2018” report, said that #timesup (used 597K times) and #marchforourlives (used 562K times), at the second and third spot.

These hashtags demonstrated that the platform can be a powerful platform for users to speak out and bring light to meaningful causes.

The game Fortnite also saw explosive growth with #fortnite being the fastest growing hashtag globally. The “Heart Love Sticker” by Arata was the most-used “Giphy” sticker in Instagram Stories, while “Heart Eyes” was the most-used “Face Filter” in Stories.

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“Across our India community, in particular, kindness and love took center stage as people from across the country took to Instagram to share the things they love. “#love secured the top spot when it comes to the most used hashtag followed, which was closely followed by #instagood and #fashion. Beyond this, the highest growth hashtag in India was #lovequotes,” the Instagram company said in a statement.

Social media hashtags are a great way to convey our feelings and also to take a stand against the evils of society.


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