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National Après Day 2024: Date, Significance, Activities and History

When it comes to alcoholic beverages and cocktails, there is no better way to bring people together than to raise a few glasses and create unforgettable memories.

By Sanya Oberoi
Updated on :
National Après Day

National Après Day 2024: National Après Day is observed annually on March 31 to commemorate the day’s adventures with a cocktail or a neat whisky. Breckenridge Distillery created the holiday to remind individuals that the only limitation is their own imagination.

National Après Day coincides with the introduction of Breckenridge Distillery’s latest integrated marketing campaign, #AprèsAnywhere, which encourages consumers to celebrate anywhere and after any achievement, from skiing in the Rockies to biking on Lake Shore Drive.

When it comes to alcoholic beverages and cocktails, there is no better way to bring people together than to raise a few glasses and create unforgettable memories.

Please, use alcohol responsibly!


The word après is derived from the French term “après” and is commonly used in American ski culture as “après ski,” which typically refers to socialising and enjoying a few drinks after a long day of skiing.The origins of après-ski can be traced back to the early 20th century, when Alpine skiing gained popularity. In many parts of the globe, including Europe, North America, and Japan, après-ski is now an integral part of the ski culture.

Breckenridge Distillery has always been an integral part of après-ski culture, providing skiers with a well-deserved social respite. As a brand rooted in an iconic ski community, Breckenridge Distillery bases its award-winning spirits on Rocky Mountain water. Their genuine connection to ski culture inspired the launch of the #AprèsAnywhere campaign, which seeks to spread the cultural joy of après to consumers across the country.


Purchase some Breckenridge Bourbon!

Order a bottle of Breckenridge Bourbon from your local liquor store or BreckenridgeDistillery.com and commemorate National Après Day with a drink in hand!

Share on social media your #AprèsAnywhere experiences.

Breckenridge Distillery is giving away the ultimate #AprèsAnywhere prize pack. Monthly, Breckenridge Distillery will select a victor. Show us how and where you après by posting a photo to Instagram with the hashtag #AprèsAnywhere. The winners will be contacted by @breckdistillery via Instagram direct message.

Mix a Breckenridge Bourbon drink at home.

Billie Keithley, the Liquid Chef at Breckenridge Distillery, has hundreds of distinctive cocktail recipes for every occasion! Visit Billie’s Cocktail Lab to discover the ideal recipe and get ready for the best cocktail party ever!

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It is the highest distillery in the globe.

Breckenridge Distillery, located in Breckenridge at an elevation of 9,600 feet, is the world’s highest distillery.

It is one of the most prestigious specialty distilleries in the United States.

At the World Whiskies Awards, Breckenridge Distillery has won Best American Blended Whiskey nine times, Icons of Whisky three times, and World’s Best Blended and World’s Best Gin. Additionally, Breckenridge Distillery is a four-time recipient of the Colorado Whiskey Distillery of the Year award and a double-gold winner at the San Francisco World Spirits Competition.

Whisky Magazine designated it one of the Top Tourist Attractions in the United States.

Breckenridge Distillery is not limited to producing award-winning spirits. They provide attendees with a sensory experience. The Distillery receives more than 300,000 visitors annually. Guests can dine at their contemporary American steakhouse, blend their own whisky with the distillers, sample their award-winning spirits, or take a tour of their active production facility.

Breckenridge Bourbon is made with Rocky Mountain water.

The excellent quality of Breckenridge Bourbon stems from its surrounding environment, namely the natural water resources of the Rocky Mountains.

The Denver Broncos’ official bourbon is Breckenridge Bourbon.

Breckenridge Distillery, the Official Bourbon of the Denver Broncos, released two new orange and blue Broncos Bourbon Blends to commemorate the beginning of the NFL season.


Year Date Day
2023 March 31 Friday
2024 March 31 Sunday
2025 March 31 Monday
2026 March 31 Tuesday
2027 March 31 Wednesday