Star India has bagged the global media rights including television and digital for the next five seasons (2018-2022) of the Indian Premier League for a whopping Rs 16,347.50 crore. However, the Board of Control for Cricket in India had the expectation of more than Rs 20,000 crore through the conventional bidding process.
Notably, the rights were divided into many categories. There were distinct bids for television and digital rights for the Indian market while no such segregation was there for the markets of USA, Europe, Middle East, Africa, Australia and New Zealand.
The rights were awarded to the highest bidder in each category for a period of five years from 2018 to 2022. As many as 24 firms participated in bidding including Star India, Sony Pictures Networks India, Facebook, Amazon, Twitter, Yahoo, Reliance Jio, Discovery Sport, Sky, British Telecom and ESPN Digital Media. But then, only Star and Sony’s bids were found to be entitled for broadcast after preliminary evaluation.