Twitter is one of the most widely used social media platforms, allowing users to publish up to 280-character “tweets” (which actually changed for Twitter Blue subscribers recently). These tweets may contain text, images, videos, and links to external websites. Twitter’s real-time nature has made it a popular venue for breaking news, public discourse, and social commentary. It has become a vital tool for individuals and organizations to share information, interact with others, and engage in discussions on a variety of topics. Users may also bookmark tweets from other users (or themselves) in order to return to them at a later time. As of Twitter’s latest update, iOS users will be able to monitor how many people have bookmarked their tweets.
This latest inclusion complements the existing metrics for likes, retweets, and quotes, giving users a comprehensive overview of the popularity of their tweets. However, it should be noted that the bookmark counter is presently only available on iOS, and it is unknown when it will be rolled out to Android and the web. Twitter has assured its users that bookmarks will remain private and that the identities of those who have bookmarked a tweet will not be revealed.
This feature could be beneficial for content creators and businesses, who can use the metrics to assess the utility of their posts and refine their content to appeal to a wider audience. Given Twitter’s recent focus on issues such as outages and the introduction of a paywall for text-based two-factor authentication, it is possible that the bookmark counter will not generate as much noise as it could have in the past.
