In December, Netflix’s popular thriller movie “Birdbox” captured audiences, spurred memes and sparked debates among its 45 million viewers during the first week of release. Since the thriller’s release, a new game has gone viral on Twitter where fans put their acting skills to the test and give leading star Sandra Bullock a run for her money by recreating actions inspired by the psychological horror.
What is Bird Box Challenge?
It is one of the latest dangerous internet challenges where participants recreate the movements of characters like Malorie (Sandra Bullock) in the movie, by covering their eyes as they carry out every day tasks and attempt to navigate their way around ‘blind’. Bird Box delves into a post-apocalyptic world where people are forced to wear blindfolds to avoid laying eyes on a sinister force, that if witnessed will cause them to ‘violently kill themselves.’
In today’s media-obsessed world, people have been uploading and sharing videos of themselves, wandering around blindfolded. The dangerous challenge has exploded over the last week, featuring people uploading videos of themselves doing everyday tasks such as cooking, gathering firewood, and packing boxes while blindfolded. In some cases, the game has led to painful results.
There are no reports of the #birdboxchallenge storm hitting India but the day is no far in this fast globalising world where internet seems to ruling us all.
Observing the craze spreading widely across the world, Netflix urged its fans to stop participating in such games. On it official Twitter account, the channel posted a message asking fans to open their eyes and not to hurt themselves with such challenges.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
Here are some of the videos of people attempting Bird Box Challenge
— FireMadeFlesh (@FleshFire) December 27, 2018
— Llamasocks (@llaman8ion) January 2, 2019
— Capell Miller (@Killer12Miller) January 2, 2019
In case you don’t know about the movie “Bird Box”, Netflix’s description states “Five years after an ominous unseen presence drives most of society to suicide, a survivor and her two children make a desperate bid to reach safety.”