Following the “intolerance” remarks made by Aamir Khan at the Ramnath Goenka Excellence in Journalism Awards ceremony, BJP social media cell organised a campaign to pressurise e-commerce platform Snapdeal to remove Khan as its brand ambassador.
The revelation has been made by a former volunteer, Sadhavi Khosla, of BJP social media team in an upcoming book “I am a troll” by Swati Chaturvedi.
The book also claimed that Social media trolling against Indian public figures including journalists and actors has been directly co-ordinated from inside the BJP IT cell.
BJP social media cell organised a campaign to get Khan removed as the brand ambassador of Snapdeal. Khosla shared messages she claimed were sent to her from Arvind Gupta, head of the BJP IT cell, and other WhatsApp groups associated with the team, Indian Express reported.
One message from Gupta, purportedly sent to Khosla two days after Khan’s comments, stated: “Sign the Petition to Snapdeal India. Appeal Snapdeal to drop Aamir Khan from their ads.” It provided the link to sign an online petition.
Arvind Gupta, told the Indian Express that Khosla was a supporter of the opposition Congress party and her claims were unsubstantiated.
In Febraury 2016, Snapdeal has decided not to renew its contract with Aamir Khan as its brand ambassador following his comments on perceived intolerance in the country that made him and the e-commerce giant target of severe criticism.