Shopping during festival seasons is a common trend across the globe, and in a country like India which has so many festivals, the businessmen get a boom. At the time of Diwali, Dussehra, Eid, Christmas the market gets full of new collections with attractive prices.
However, during the past few years, with the emergence of e-commerce, the retail markets have been immensely affected. The e-commerce has started to come with the attractive sale on its portals escalating the crowd from the shops in markets during the festival season. This has irked the shopkeepers and businessmen.
To vest the anger against online shopping the shopkeepers in Surat have found a strange way. There was a meeting called by the union where the businessmen gathered to talk about the ways to deal with the crisis that has come with the increasing trend of online shopping. After meeting, the shopkeepers started to order expensive and huge objects online that included double-door-fridge, washing machine, microwave oven etc.
Ironically when the orders started to get delivered, the businessmen started to return them without even receiving the parcels. So far around two thousand orders have been returned without even receiving by the shopkeepers and businessmen. The local courier companies store is now full of articles and is forced to keep it outside the store. The parcels are lying outside on the roadside because of the parcels being returned all together.
The courier companies are putting their employees on shift duties to safeguard the articles since it is lying outside the shops. This was started by Sangmenar ‘s Mobile Retailers Association as a part of protest against the online shopping trend that is deserting the rail market even during festive season. According to the businessmen, so far, they have returned orders costing around Rs 100 crore.