Nokia has had a fairly hectic day. It appears that the once-famous phone manufacturer is finally implementing the anticipated modifications. One of the changes involves the company’s image. Nokia has finally created the iconic logo recognised by everyone. Here are the details…
Nokia modifies its iconic logo
As part of its efforts to accelerate market expansion, Nokia has unveiled a new brand identity, which includes a redesigned logo. Nokia has updated its logo for the first time in nearly six decades. The new logo consists of five distinct forms that form the word “NOKIA.” In contrast to the previous blue colour scheme, the new logo features a variety of colours depending on its application.
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The rebranding of Nokia reflects the company’s new emphasis on the business technology market. CEO Pekka Lundmark explained that the company’s former focus on smartphones is no longer its top priority. “We are now a business technology company,” he told Reuters in an interview. We can conclude that the company will not return to the smartphone market on this basis.
Some of you may believe that Nokia still competes in the mobile phone market, but this is not the case. The phones sold under the Nokia brand are produced by HMD Global, and the Nokia name is merely a brand.